Priya Shah

Beauty & Budget Editor

Priya Shah writes about beauty, skincare, and under-$10 finds. A former pharmacy technician based in North Carolina, she spent years on the counter explaining the difference between active ingredients and marketing copy. Her beauty picks lean toward products with proven formulas — niacinamide, hyaluronic acid, peptides, vitamin C — at prices that don't punish you for being curious. Priya reads ingredient lists like fine print, and she'll tell you when a $6.99 drugstore moisturizer has the same active formula as a $50 one (it often does). Her commentary on each deal is enthusiastic but ingredient-honest. If she flags a beauty product as a buy, it's because the actives, the reviews, and the price all line up.

Areas of focus

• Skincare ingredient analysis
• Drugstore beauty deal sourcing
• Haircare and personal-care pricing
• Vitamins, supplements & wellness essentials
• Sub-$10 beauty discovery